This is really intriguing. It shows how easy it really is to get us to pay significantly more for something we think we're getting a better value for.

This definitely reminds me of the 4 4 4 deal Domino's is putting out.




It looks pretty good, until you notice that the pizzas really aren't that big (notice the size of the hands).

This site also supports the idea, that you are, in fact, getting more bang for your buck when you order the 5 5 5 as opposed to the cheaper 4 4 4.